Privacy Policy

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Prime Creative Media recognises the importance of privacy protection and has created this Privacy Policy in order to demonstrate its commitment to protecting your privacy. The Prime Creative Media Privacy Policy covers the collection, use, storage, and disclosure of your personal information and complies with the Australian National Privacy Principles outlined in the Privacy Amendment (Private Sector) Act 2000.

1. Collection

Prime Creative Media will only collect the personal information it requires to provide you with business and related services or for the promotion or marketing of its services.

Prime Creative Media will only collect information by lawful and fair means and not in an unreasonably intrusive way. Prime Creative Media collects personal information in a number of ways, including:

• directly from you, when you provide information by telephone or in application forms, or when you submit your personal details via the Wild website (e.g. when you make a purchase from the Wild website);
• from third parties such as our related companies, credit reporting agencies, or your representatives;
• from publicly available sources of information;
• from the organisations identified below under 'Use and disclosure' of personal information;
• from our own records of how you use our services.

2. Use and disclosure

Prime Creative Media may use your personal information it collects to:

• verify your identity;
• assist you to subscribe to our services;
• provide you with business and related services;
• administer and manage those services, including charging, billing and collecting debts;
• promote and market Prime Creative Media's current and future business and related services to you;
• conduct appropriate checks for credit-worthiness and for fraud;
• research and develop our services; and
• maintain and develop our business systems and infrastructure, including testing and upgrading of these systems.

If Prime Creative Media uses your personal information for direct marketing purposes, any correspondence sent to you will include clear instructions on how to opt out of receiving any further marketing correspondence.

In order to deliver the services you require, Prime Creative Media may disclose your personal information to organisations outside Prime Creative Media. Your personal information is disclosed to these organisations only in relation to Prime Creative Media providing its services to you. These organisations carry out our:

• mailing operations;
• billing and debt-recovery functions;
• information technology services;
• marketing, telemarketing and door-knocking services; and
• market research.

In addition, we may disclose your personal information to:

• your authorised representatives or your legal advisers (e.g. when requested by you to do so);
• credit-reporting and fraud-checking agencies;
• credit providers (for credit related purposes such as credit-worthiness, credit rating, and credit provision);
• our related companies;
• our professional advisers, including our accountants, auditors, and lawyers;
• government and regulatory authorities and other organisations, as required or authorised by law; and
• organisations who manage our business and corporate strategies, including those involved in a transfer/sale of all or part of our assets or business (including accounts and trade receivables) and those involved in managing our corporate risk and funding functions (e.g. securitisation).

Prime Creative Media may provide aggregate statistics about its customers, sales, traffic patterns, and related website information to reputable third party vendors, but these statistics will include no personally identifying information.

3. Data quality

Prime Creative Media will take reasonable steps to make sure your personal information it collects, uses or discloses is accurate, complete and up-to date. If you believe that any personal information that Prime Creative Media holds about you is not accurate, complete or up-to-date, please contact Prime Creative Media so we can investigate the matter.

4. Data security

Prime Creative Media will take reasonable steps to protect the personal information it holds from misuse and loss and from unauthorised access, modification or disclosure. Prime Creative Media permits only authorised personnel to access your personnel information.

Prime Creative Media will take reasonable steps to destroy or permanently de-identify your personal information if it is no longer needed for any purpose.

5. Openness

The Prime Creative Media Privacy Policy is readily available from the Wild website located at www.wild.com.au

6. Access and correction

You have a right to access the personal information that Wild Publications holds about you. You can access your personal information by contacting Prime Creative Media. Prime Creative Media may require you to put your request in writing for security reasons.

Prime Creative Media reserves the right to withhold your personal information where its disclosure to you is restricted by law, is the subject of legal action, or may compromise the privacy of another person.

7. Identifiers

Prime Creative Media adopts its own identifiers for all individuals with whom it deals.

8. Anonymity

To guard against fraud, Prime Creative Media requires all customers to identify themselves accurately when purchasing a product or service from Prime Creative Media.

9. Transborder data flows

Prime Creative Media will only transfer your personal information outside of Australia if it is confident the recipient will handle it in a manner consistent with the Australian National Privacy Principles.

10. Sensitive information

Prime Creative Media will not collect personal information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, organisational membership, or sexual activity.

Additional information relating to the Wild website

The Wild website uses browser cookies to determine if you have been referred by one of Prime Creative Media's affiliate partners and to redirect you to the appropriate page. The cookies do not contain any personal information.

While the Wild website contains links to other websites, Prime Creative Media is not responsible for the privacy practices or the content of such websites.

Prime Creative Media uses the DirectOne payment system to process credit card payments. Before making a payment via the DirectOne system, you should review DirectOne's privacy and security policies. Prime Creative Media is not responsible for DirectOne's privacy and security policies. For more information about DirectOne visit www.directone.com.au.

Contact us

Prime Creative Media welcomes your questions and comments about privacy. Please complete our enquiry form.