Rock Magazine

About Us

Established in 1981 and acquired by Prime Creative Media in 2009, Wild is Australia’s longest-running wilderness pursuits magazine. Bushwalking is at the core of Wild’s editorial platform, but the title has always covered all aspects of wilderness pursuits for the independent adventurer, including paddling, rafting, cross-country skiing, caving, canyoning and mountaineering.

Every edition of Wild also boasts the latest outdoor news, profiles of leading adventurers, natural history features, an events diary, gear surveys, instructional articles, training, book and equipment reviews and one of the most active letters pages in Australian print media.

The protection of wilderness areas has always been a cornerstone of Wild’s editorial ethos and an environmental focus is integrated into the magazine through the iconic Green Pages and the Wild Environmentalist of the Year Award.

History

Wild is Australia’s longest-running wilderness pursuits magazine. Established in 1981, it has been the go-to magazine for adventurous Australians for three decades. It is easily recognised by everyone in the country with an outdoor background and boasts the largest and most loyal subscriber base of all outdoor adventure magazines in Australia.

When it was acquired by Prime Creative Media in 2009, the South Melbourne based publisher brought the magazine from a quarterly to a bi-monthly publication, in response to reader’s longstanding requests. 20,000 copies of each issue are printed and distributed to subscribers, newsagents and outdoor stores, as well as libraries and schools all over Australia.

Bushwalking is at the core of Wild’s editorial platform, but the title has always covered all aspects of wilderness pursuits for the independent adventurer, including paddling, rafting, cross-country skiing, caving, canyoning and mountaineering.

The publication’s famous track notes, a cornerstone of the title since its inception, have made Wild a collector’s item for bushwalkers, and interest in back issues and WildGuides is consistently high.

Every edition of Wild also boasts the latest outdoor news, profiles of leading adventurers, natural history features, an events diary, gear surveys, instructional articles, training, book and equipment reviews and one of the most active letters pages in Australian print media.

The protection of wilderness areas has always been a cornerstone of Wild’s editorial ethos and an environmental focus is integrated into the magazine through the iconic Green Pages and the Wild Environmentalist of the Year Award.

During its 30-year history, Wild has featured the words and recorded the deeds of many of the true legends of Australian adventure, from Tim Macartney-Snape and Sue Fear through to Jon Muir, Greg Child, John Chapman, Brigitte Muir, Andrew Hughes and Lincoln Hall.

From sponsoring the first Australian ascent of Mount Everest to covering the battle for the Franklin River, Wild has been at the forefront of pioneering expeditions and wilderness issues for the last three decades – a tradition we’re proud to continue.

With Wild’s iconic status as a portal to all things outdoors, the Wild website is the first port of call for people looking for links to adventure-orientated companies or information about wilderness issues. This website features a searchable database, which lists the content for all past issues of Wild (three decades of outdoor and adventure history). The site also hosts the very active Wild Diary, which is the definitive guide to all outdoor events. On average, Wild’s website receives around 3000 hits a month.